best market for fix and flip

The Best Markets for Fix-and-Flips Right Now

August 30, 20253 min read

The Best Markets for Fix-and-Flips Right Now

Not all real estate markets are created equal. Some cities are saturated with competition and razor-thin margins, while others are ripe with opportunity for savvy flippers and investors.

At The Flip Whisperer®, we believe success comes down to two things: finding the right deal in the right market and having the capital structure to close it. If you want to find, fund, flip, repeat™, you need to know where the opportunities are hottest right now.


What Makes a Market “Flip-Friendly”?

Before we dive into specific markets, let’s define the key factors:

  • Affordable Entry Prices → Lower acquisition costs leave more room for renovations and profit.

  • High Buyer Demand → Homes that sell quickly reduce holding costs.

  • Strong Rental & STR Potential → A backup exit strategy (rent or short-term rental) reduces risk.

  • Job & Population Growth → Expanding economies drive up home values.

  • Investor-Friendly Regulations → Some cities encourage STRs and creative finance structures.


5 of the Best Markets for Fix-and-Flips Right Now

1. Detroit, Michigan

Detroit has reemerged as one of the most attractive cities for flippers.

  • Low Acquisition Costs: Many homes can be purchased under $100K.

  • Revitalization Projects: Billions are being invested into downtown and neighborhoods.

  • High ROI Potential: Flips often see double-digit returns.

👉 Why It Works: Investors can enter with low capital and use creative financing to scale multiple flips quickly.


2. Toledo, Ohio

Toledo is becoming a quiet powerhouse in the Midwest.

  • Affordable Properties: Entry prices are still well below national averages.

  • Growing Rental Market: Strong demand for affordable housing.

  • Investor-Friendly: A hotspot for both flips and BRRRR strategies.

👉 Why It Works: It’s ideal for out-of-state investors looking for a low-risk entry into flipping.


3. Pensacola, Florida

A Gulf Coast gem with both flip and STR potential.

  • Tourism Economy: Short-term rental demand is strong.

  • Military Presence: Ensures steady renter demand.

  • Strong Appreciation: Florida markets continue to see growth.

👉 Why It Works: You can flip to retail buyers or hold as an STR with solid cash flow.


4. Palm Springs, California

Luxury flips meet short-term rental demand.

  • High-Value Properties: Entry costs are higher but so are margins.

  • Tourism Hub: STR-friendly, with consistent year-round demand.

  • Proven Appreciation: Strong long-term property value growth.

👉 Why It Works: Perfect for investors with capital or lender partners ready to fund STR conversions and upscale flips.


5. White Haven, Pennsylvania

An under-the-radar STR and flip market in the Poconos.

  • Vacation Market Appeal: Buyers want second homes and Airbnb-ready properties.

  • Low Competition: Not oversaturated like other STR hubs.

  • Creative Deal Potential: Off-market and seller-financed opportunities are abundant.

👉 Why It Works: It’s a prime example of where creative finance can unlock high returns in a hidden gem market.


Honorable Mentions

  • Phoenix, AZ → Still strong, but higher entry costs.

  • Cleveland, OH → Affordable flips with strong rental demand.

  • Las Vegas, NV → STR opportunities but regulatory shifts require careful strategy.


The Flip Whisperer® Perspective

Every market has a “voice” — some are shouting with competition, while others are quietly whispering opportunities. Our job is to listen closely, identify where the real wins are, and structure deals that help buyers, lenders, and investors succeed.


Conclusion & Call to Action

The best markets for fix-and-flips right now are not always the loudest ones. Cities like Detroit, Toledo, Pensacola, Palm Springs, and White Haven are producing profitable opportunities for investors who know how to structure deals creatively.

✨ At The Flip Whisperer®, we don’t just watch the market — we whisper deals closed.

📩 Ready to find, fund, and flip your next deal? [Submit a Deal] | [Submit Capital]

Back to Blog